CRM for production companies

Win the next job before you wrap this one.

Every client and prospect, every deal from first email to award, and every call, meeting and thread on one timeline. Built for the way production actually sells: the same brands, again and again.

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The problem

Most of a studio's work comes from people it has worked with before, and the record of those relationships lives in an inbox and someone's memory. Bids go out and nobody follows up, a brand goes quiet for six months, and the next job arrives as a text message somebody has to retype.

01The pipeline

Every deal, by stage, worth what it is worth.

A deal is a job you are trying to win. It moves from Inbound to Qualifying to Bidding and then to Awarded or Lost, with its value, its odds and when you expect to hear. Drag it along the board, and when it is awarded, the company becomes a client, ready for its first project.

  • Five stages, the industry's own

    Inbound, Qualifying, Bidding, Awarded and Lost, each column summing what is in it.

  • Value, odds and a close date

    Every deal carries what it is worth, how likely it is, and when you expect an answer.

  • Open pipeline at a glance

    The total of every open deal, on the pipeline page and on your dashboard.

  • Win it, start the job

    An awarded deal turns its company into a client, and the project starts from the client's page with the client already filled in.

  • Lost, with the reason

    Mark a deal lost and record why, so you can see what keeps costing you jobs.

02Accounts

Every company, from first email to past work.

A client is a company you have done business with, or want to. It can start as a prospect before any job exists, become a client when you win one, and be marked past when the relationship ends, all without losing a single job, deal or conversation along the way.

  • Prospect, client, past

    One status per company, changed from a chip on its page, and a filter to see just one kind.

  • All its deals and jobs

    Every deal and every project you have done for a company, on one page, over the years.

  • The people behind it

    Brand managers, agency producers and anyone else at the company, with their details.

  • Last contact

    When you last actually spoke to them, worked out from real calls, meetings and email.

  • Mistakes come out cleanly

    A duplicate or a typo can be deleted; a company with real jobs is kept and marked past.

03Timeline and follow-ups

The whole relationship on one timeline.

Log a call, a meeting or a note in a sentence. Email threads you have linked to the company appear on the same timeline by themselves, so the history is complete without anyone keeping it up. Follow-ups are tasks with due dates, so a bid never goes quiet because nobody remembered to chase it.

  • Calls, meetings, notes, email

    Each logged in a line, with when it happened, on the company or on one deal.

  • Email logs itself

    Gmail threads linked to the company show up on its timeline, marked auto.

  • Stage changes recorded

    Created, moved, won and lost are written to the timeline as they happen.

  • Follow-ups with due dates

    Tasks on a deal or a company, overdue ones in red.

  • On your dashboard

    Every open follow-up across the studio in one widget, ticked off in one click.

04Request link

Your clients ask for the next job themselves.

Give each client one private link. When they need something, they open it, describe the job, set a date and a budget, attach the brief, and send. It lands in your pipeline as an inbound deal with everything they wrote, and the person who sent it is added to their contacts.

  • One link per client

    No login for them. It never changes, and you can turn it off and issue a new one.

  • Everything in one request

    What they need, when, the budget, the details and up to five files, briefs and references included.

  • An inbound deal, ready to work

    Their request becomes a deal at the first stage, with what they sent kept beside it.

  • You hear about it

    A notification in the studio's bell the moment a request arrives.

  • Offered where they already are

    The client portal they use for approvals carries a Request new work button.

The difference

Built for repeat business.

Generic CRMs are built to close a stranger once. A studio's best clients come back every quarter, so here a company holds every deal you have ever done with it, winning one makes it a client ready for the job, and when the brand wants the next job they ask through their own link instead of a text.

  • One account, many deals over the years, never a duplicate record per job
  • Winning a deal makes the company a client, ready for its project
  • The pipeline lives in the same app as the work, so nothing is retyped
BW

Bright Water

Last contact today

Client
Summer launch2025Awarded
30s hero spot2026Awarded
Holiday cutdownsvia request linkInbound

One company, every job you have done for it, and the next one already asked for.

One account with three jobs over two years: two won and a new request on the way.

More the CRM carries

Pipeline on the dashboard

Open deals and the pipeline's total value, on the page you open every morning.

Tasks widget

Every open follow-up across deals and accounts, overdue in red, ticked off from the dashboard.

Lost, with a reason

Mark a deal lost and say why, so the pattern is there when you look back.

Mine or everyone

Filter the pipeline to your own deals or the whole studio's.

Board or list

Drag deals between stages, or read them as a sortable list.

Contacts on the account

The brand manager, the agency producer and the rest of the people behind each company.

Client reports

Which clients paid the most this year, and which take longest to sign off.

Ask Runner

Log a call, create a deal or move it a stage from a sentence, with a card to confirm.

Delete a mistake, keep the history

A typo or a duplicate can be deleted; a client with real jobs is marked Past instead.

Run your next job in Studio Flows.

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